Calling all artists!

TO LOCAL ARTISTS!

The Big Carrot is excited to invite you to participate in a community-engaged permanent public art piece. The Big Carrot is looking for local artists to create an outdoor sculpture (or set of) to be erected at street level at the new The Big Carrot – The Beach Community Market on Southwood Drive.

Why are we doing this?

To create a monument to The Big Carrot history and a marker for the future, that creates a connection to the community and a potential ‘selfie moment’ location.

What is the Brand Positioning?

The Big Carrot is the neighbourhood destination that is founded in the spirit of inclusivity. We offer personalized, informed service and a passion for health and wellness. In addition, we are a sustainable and responsible retailer, we are worker-owned, and operate a democratic workplace. We want everyone to share in the goodness we offer.

What is the Brand Personality?

Quirky. Genuine. Approachable. Straight-forward. Passionate.

What are the Execution Considerations?

Must haves; connection to carrots (originally envisioned as three carrots partially rooted), incorporate (or preferably use exclusively) copper material, incorporate plaque(s) with The Big Carrot story (referenced below).

Consider safety as a key concern as this is a public space.

This design brief is meant to be directional and not prescriptive. Artistic expression is paramount in delivering a genuine art piece that the store and the community can observe with both pride and appreciation.

The Big Carrot story

‘In November 1983, The Big Carrot opened its doors in Toronto offering a one-stop shopping experience with a vegetarian deli, bulk foods, organic produce and a selection of wholesome groceries. Growing from 9 founding partners to a thriving worker-owned business, The Big Carrot is run in the same democratic manner as when we first opening.

Today, we proudly continue our commitment to high quality, healthy products by prioritizing organic, non-GMO and local foods. At the root, we create strong community connections while supporting an overall global awareness. We help our communities grow and thrive through our charities, Carrot Cache, Nature’s Finest Fund, and a variety of local sponsorships with the overall vision of LIVING BETTER TOGETHER.’

IMAGE FOR POSITIONING REFERENCE ONLY

What’s the Deadline of Submission?

The commissioned artwork will be chosen by The Big Carrot through a one-stage Artwork Selection process. Following the review of all eligible submissions, a final artist/team will be selected for the commission in mid- March 2018.

Please submit:

  • An interest to submit by Feb 20, 2018, at which point we will provide guidelines.

Followed by:

  • A brief bio and motivation for applying
  • Written and visual presentation of idea
  • Outline of execution and budget

By March 5, 2018

Timing is tight for such an undertaking; The Grand Opening for The Big Carrot – The Beach Community Market is scheduled for May 2018. Ideally, the art piece is completed and installed before the opening.

Kind regards,

Sarah Dobec

Marketing Manager

Send your interest to submit to: sarah@thebigcarrot.ca

Eligibility: Canadian residents or Ontario residents, must be 18 or older or if under 18 entrant must have obtained a parent’s or legal guardian’s prior permission. By entering this contest, all entrants agree to have their name, posted on The Big Carrot website and associated social media channels. No address, contact information or other personal information will be shared by The Big Carrot. Work has to be an original piece and not plagiarized. One submission per person or team.