What is Yerba Mate?
Guayakí has pioneered an innovative business model called Market Driven Restoration in which Guayakí serves as a bridge linking consumer purchases of healthy yerba mate products in North America with indigenous communities engaged in sustainable agriculture and reforestation projects in Argentina, Paraguay and Brazil.
Guayakí Yerba Mate has the “strength of coffee, the health benefits of tea, and the euphoria of chocolate” all in one beverage. Yerba mate (yer-bah mah-tay) is made from the naturally caffeinated & nourishing leaves of the celebrated South American rainforest holly tree (Ilex paraguariensis) and of the six commonly used stimulants in the world: yerba mate, coffee, tea, kola nut, cocoa and guarana, yerba mate triumphs as the most balanced, delivering both energy and nutrition.
Guayakí is working to make organic, fair-trade yerba mate the mainstream energy source of choice, and prove that a company can be profitable while operating sustainably. Guayakí’s mission is to steward and restore 200,000 acres of South American Atlantic rainforest and create over 1,000 living wage jobs by 2020 by leveraging their Market Driven Restoration business model and with your help, Guayakí is achieving that goal, sip by sip.